Giving Life a Second Chance
Through Organ & Tissue Donation

 

Delaware to Participate in Nationwide Campaign and Register 28,000 Donors in 2012

Delaware Healthcare Association and Gift of Life Donor Program today announced details of its 2012 organ donor campaign – a targeted effort to increase the number of registered donors in the state. The campaign is being launched in April to celebrate National Donate Life Month.

DELAWARE HEALTHCARE ASSOCIATION AND GIFT OF LIFE DONOR PROGRAM LAUNCHES 2012 ORGAN DONOR CAMPAIGN TO INCREASE DONOR DESIGNATIONS IN THE FIRST STATE

Delaware to Participate in Nationwide Campaign and Register 28,000 Donors in 2012

DOVER (April 18) – Delaware Healthcare Association and Gift of Life Donor Program today announced details of its 2012 organ donor campaign – a targeted effort to increase the number of registered donors in the state. The campaign is being launched in April to celebrate National Donate Life Month.

A component of the national Workplace Partnership for Life (WPFL) hospital campaign, the goal of this campaign is to increase by at least 28,000 the number of registered organ donors in Delaware in 2012. Currently, 600 people in Delaware are awaiting an organ transplant yet only 46.23% of the state’s licensed drivers or state I.D. card holders have registered as donors. Delaware Healthcare Association and Gift of Life are working together to increase that designation rate to 50% by year’s end.

“The WPFL Hospital Campaign challenges hospitals to educate all employees and the community about the critical need for organ and tissue donation and to encourage people to register as donors,” said Wayne A. Smith, President and CEO, Delaware Healthcare Association. “Many of our hospitals and health systems are doing a great job in encouraging donor registration, but we can and must do better in order to save lives now.”

The Delaware Donor Designation Campaign 2012 organ donor campaign is multi-faceted, and includes:

  • Establishment of a Steering Committee composed of representatives from all member hospitals and health systems to coordinate efforts;
  • Campaigns conducted within each hospital and health system to educate patients, visitors, members of the community as well as their own staff to promote donor designation;
  • A new focus on social media, including an engaging Facebook community and fresh content to educate and inform Delawareans about organ donation;
  • An expanded partnership with DelDOT to provide additional information to customers about organ donation while they obtain their state driver’s license;
  • Growth of affinity partnerships with statewide organizations who will support this campaign and become ambassadors for organ donation; and
  • A renewed focus on multicultural communities that have the greatest need for organ donors.

The campaign will emphasize the online donor registry, accessed through member hospital websites, DonateLife-DE.org, and DelDot.org websites that allow Delawareans to register to become organ donors 24 hours a day, 7 days a week – right from the comfort of their own homes.

“This campaign would not be possible without the support and commitment of the Delaware Healthcare Association,” states Howard M. Nathan, President and CEO, Gift of Life Donor Program. “Eighteen people die nationally because of a lack of available organs for transplant. Working together, we continue to bring hope to the 600 people in Delaware who are waiting for a life-saving organ transplant and a second chance at life.”

About Gift of Life Donor Program (GOL)

Since 1974, Gift of Life has served as the link between donors and patients awaiting life-saving transplants in Delaware, the eastern half of Pennsylvania and southern New Jersey. Gift of Life Donor Program is the nation’s most active and well-respected organ procurement organization, coordinating more than 33,000 life-saving organ transplants and hundreds of thousands of tissue transplants during the last 37 years.

About Delaware Healthcare Association

The Delaware Healthcare Association is a statewide trade and membership services organization that exists to represent and serve hospitals, health systems, and related health care organizations in their role of providing a continuum of appropriate, cost-effective, quality care to improve the health of the people of Delaware.

For More Information Contact:

John Green, Director of Community Relations

Gift of Life Donor Program

215-557-8090

jgreen@donors1.org

Lisa Schieffert, Director of Health Policy

Delaware Healthcare Association

302-674-2853

Lisa@deha.org

Find Related Info
Donor Registry, Classroom Resources, Volunteer Programs, Organ Donors, Media Resources

Gift of Life Family House

Image of Family House Logo

Lodging and Support

Thousands of patients come to Philadelphia hospitals every year needing life-saving organ transplants. Family House will provide critically needed support programs and temporary lodging for organ transplant patients and their families.

 
 
 
Bookmark and Share
Donate For Life